Citroen Box 408 global starter
Ray noted that the new strategy with a new start, Dongfeng Peugeot will enter a new product launch intensive period of development of ideas from both [synthesis Photo Forum] defined the development direction of product development, that is, the new global product development in the PSA project the initial stage give full consideration to the needs of Chinese consumers. Can be said that Dongfeng Peugeot 408 is a French art and Chinese elements [synthesis Photo Forum] the crystallization, the bus captains 4680mm, width 1815mm, great to meet the many consumers driving cars in space requirements. Meanwhile, the Dongfeng Peugeot 408 will also be open to take up the important task of higher-level market segments,
Dongfeng Peugeot entered a new period of strategic development of the first shot fired. Subsequently, the Dongfeng Peugeot will actively develop more responsive to market demand, leading the direction of future automotive power technology and human technology, such as hybrid, Stop-Start technology to achieve sustainable development, the brand vision.
New technology, design and adaptation will be a full-line of Dongfeng Peugeot main product lines are being implemented. "In the next two years we will put in at least three new models, with the shortest possible time to achieve the layout of Dongfeng Peugeot products new heights. The new models will be the future of PSA global development of new products into the more early stage projects Chinese elements in order to meet changing market demand in China. 408 will serve as the first new development in accordance with this concept as a global model with China starting in the first quarter of next year, jewelry boxes,watch box,orange box,this is the first time Peugeot outside France Release the global starting model,
Dongfeng Peugeot brand will no doubt inject more vitality and meaning. "
Peugeot launch the next two years talking about a new product, the world's top ten engines of the PSA will reflect the new technology for the 408 body, Lei said that, the product of this planning will be integrated powertrain consider its adaptability and regulations compliance, including the use of the environment, national policies and oil products to encourage the match.
Network next year, new market penetration of 23 outlets 80 4S
Dongfeng Peugeot 160 currently in China has a special two dealers and 119 authorized dealers, covering 197 cities nationwide. Is expected in 2010, Dongfeng Peugeot will add 4S outlets 80. By the social development and the impact of national policy orientation and increase the importance of the regional market has become the inevitable trend of development of the automotive industry. In this regard, Lei said that Dongfeng Peugeot to expand in the regional market has been both strengthened,jewelry boxes,watch box,orange box, and the Dongfeng Peugeot was also the most important channel in order to effectively enhance the channels of power, including the density of the dealer network, hardware and other levels of scale and operational aspects of optimization and integration.
Channel sink will get more market share in one of the key factors. Dongfeng Peugeot will also be in the next period of time to strengthen sales and service network of small and medium cities to expand, which will be the Dongfeng Peugeot Blue Box network development of the most important new growth point. In such circumstances, many regional markets, such as the number of two, three markets, and even four or five markets, all will be Dongfeng Peugeot as an emerging target markets, upgrade to an unprecedented strategic height.