The most beautiful gift box Christmas gift this year

With the Christmas and New Year approaching, Americans are beginning a big way, "stocking up." Public businessmen Chouzhunshiji and sounded the clarion call year-end advertising campaign.
In past years, American television was mostly filled with ribbons and bows tied luxury cars like luxury advertising, but this year is long and almost invisible trace of this kind of advertising.
Advertising Transformation
Many vendors are no longer Christmas shopping season this year, as they used to play the high-priced commercial advertising, and even Santa's image has not. Most of the ads targeting consumers concerned about the inexpensive goods, full of "human touch."
U.S. National Public Radio (NPR) site 2, citing the world's leading advertising company, "DDB," the words of the New York branch general manager of彼得亨佩尔reports: "Who touched the hearts of consumers, who will be able to open their pockets."
Well-known outdoor brands "LL Beans" TV ads are filled the snow scenes, as well as children, and dog sledding. Ad word is "every penny is precious, and Happy Hour is the same."
Target department stores to pass through the print ads "thrifty festivals" concept. The ad shop wallpaper housewife who is filled with smiling faces.
Hallmark greeting card company's slogan is "Let's festival is full of significance." This company's Web site is an advertisement of a little girl holding hands, gift boxes, next to the words written in an advertisement "on the inside looking for meaning."
Return value
U.S. retail advertising and marketing association of chief executive Maikejiadi said that this year the focus of the Christmas season advertising of price and value of the goal is to attract more consumers into the store shopping gift box .
"The ad's message is to thrifty, focusing on basic necessities," he said, "advertisement in the product more consumer needs and not what they want."
The economic crisis began to pay attention not only to enable consumers to save,gift box but also to make business on television and other media to advertise a lower cost. Statistics show that retail for ad spending this year than in previous years.
Intimate service
Hempel said that businesses rely solely on price reductions signs to attract customers to patronize the practice of lack of new ideas is difficult to function in a satisfactory effect. "The reason is simple: retailers need to work more home in order to give consumers a reason to patronize their stores," he said.
The activities of many retailers to attract customers through the web site.
Fashion apparel brand "Gap" on the Internet to carry out gift box "passing blessing" activities. So that its Web store shopping to the relatives and friends to send personalized blessing.
U.S. National Public Radio's Web site commented that, although similar activities may not be able to help retailers increase sales, but contribute to brand promotion.